Twitter’s second act is worth noting

Fun group of three women looking surprised and excited by what they see on a phone
Fun group of three women looking surprised and excited by what they see on a phone

This year, Twitter turns 15. It will soon hit that milestone where it could go into two very different paths. The first, being loved and essential to society and culture, the way Netflix became the OG streaming provider. The second, a forgotten and to some point relic of the past, associated with negativity the way some apps are associated with invasion of privacy. In the past year, Twitter has really stepped up its game and is changing the tone of its space.

At the moment, Twitter faces steep competition from new social apps that are quickly winning the top spot…

Really Good Marketing

The humble actor blindsided Hollywood to the finish line

Bollywood star Shah Rukh Khan
Bollywood star Shah Rukh Khan

The Hollywood marketing machine has catapulted many movies and A-list movie stars to megastars and mega brands. Today, with the rise of social media, there is steep competition from South Korea, Hong Kong, and most of all Bombay — a.k.a Bollywood. Among all those competitors, one star has managed to shine brighter than the rest without the help of social media.

Enter Shah Rukh Khan, or King Khan as he is known to his legions of fans. Khan is the biggest film star in India. Today, he is no longer just King of Bollywood. …


How one man is turning his lifelong passion into his ultimate mission and helping the world along the way.

Growing up, every afternoon, I was able to go across the street from my house to a local park and play badminton with my cousin. The streets were quiet and the trees were lush. Fast forward 30 years later, the city has been absolutely transformed. There are no more playing fields within walking distance of my home. Every day, I see children playing on their phones rather than outside. Walking more than 20 minutes outside makes me cough due to heavy pollution. The skies are constantly grey and at night the stars are no longer visible. I thought to myself…


For women, maturing is both a blessing and a curse

You know the saying “Youth is wasted on the young?” This week is my birthday and I’m conflicted. On one hand, I like the person that I am today. I feel like the me today is the woman I’ve always wanted to be. I’m very comfortable in my own skin and I like it that way. In my twenties, I was plagued with the thought of “Anything you can do, I can do better”. Every day was a constant obsession of always having to follow the latest fashion, making sure I was up to date and not outdated. FOMO (Fear…


Do Doctors Today Still Do Manual Diagnosis of Patients?

For those of you who have read a few of my articles, you will know by know that I’m a fan of Prime Video. Their original content is definitely note worthy but I tune in for their oldies content such as House. During an episode, one of the doctors said if only the blood sample was examine by human eyes, they would have figured out what was wrong with the patient sooner, rather than trying a million different treatment before realizing it was a parasite problem.This got me to thinking. How accurate is this depiction in real life?

Earlier this…


The days of micro-targeting are numbered

The invention of the smartphone was revolutionary for marketers and advertisers. Online ads, individually targeted ads, and geographical ads were not possible a few years ago. If a brand wanted visibility, there were three options: television ads, print ads, or billboard ads. Customization and localization based on culture were needed but that’s about it. The rest was more hope and pray that an ad worked. But with the advancement of technology, there were even more ways to reach out to people around the world.

Today, the phrase every single person in communications and marketing often here are “Let’s put on…


Can Bitcoin really be the new global currency?

Bitcoin has been making a serious comeback lately. I remember a few years back, Bitcoin was all the hype, especially in Europe, with Coffee houses taking Bitcoin as payment. Then it cooled off until recently when it made a big splash like Cinderella at the Ball. If Bitcoin is Cinderella, then Twitter founder Jack Dorsey is Prince Charming. Thanks to Dorsey, Bitcoin is getting a massive spotlight. Dorsey recently announced that he and Jay-Z have invested USD 23.6 Million into Bitcoin in an endowment called BTrust. If everyone is talking about it and titans are investing in them, it must…


I cried for three hours straight. I don’t think that’s healthy.

Today I found out that one of my friends has passed. I was in shock. He was someone I met nearly a decade ago. Seems like a different lifetime altogether. Throughout the years, life has gotten in the way. His work, family, and me being a single mom. It wasn’t easy trying to find time to catch up but he was always there when I needed him. Once he dropped everything he was doing because I suffered vertigo and couldn’t get out of bed. The world was spinning around me and I was scared. It was the first time I…

For those of you who are reading articles such as this and might be angry, worry concerned or have anxiety. If you're like me and based in a country that is not a high income country, where you have to always fight for yourself and your well being, I think the only way we can keep sane is to believe that what is meant to be will be. At first I was also constantly worried and anxious. Will I get the vaccine? what type will I get? Is it safe for my child, how much is the booster shot. But…


Too much tech isn’t always a good thing.

The latest Apple Spring 2021 event is loaded with one-of-a-kind gems such as the AirTag, and the iPhone 12 in Purple (oddly specific but ok). I waited for this event as I do with the yearly Apple events. I wanted my mind to be BLOWN. I wanted to be able to say “WHOAAA”, “WHAT THE…..”, “HOW DID THEY…..”. And normally every year I would say those things and yes my mind would indeed be blown #Blownemoji. However, this Apple Spring 2021 event was different. I saw a side of Apple I never knew existed. You know like your best friend…

Nonggol Darapati

Digital Communications | PR Consultant | Creative Content Creator | LinkedIn: | Podcast:

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