She quietly built her empire when no one was looking. Now everyone is “Sliving” to the tune of her beat.

Paris Hilton inspires me. Yes, you read that right. Similar to so many around the globe, I love seeing Paris across my screen, she reminds me of Phoebe from FRIENDS. She’s the one friend everyone needs that is carefree and reminds everyone to be their true self. Recently I find…


Twitter’s second act is worth noting

This year, Twitter turns 15. It will soon hit that milestone where it could go into two very different paths. The first, being loved and essential to society and culture, the way Netflix became the OG streaming provider. The second, a forgotten and to some point relic of the past…

Really Good Marketing

The humble actor blindsided Hollywood to the finish line

The Hollywood marketing machine has catapulted many movies and A-list movie stars to megastars and mega brands. Today, with the rise of social media, there is steep competition from South Korea, Hong Kong, and most of all Bombay — a.k.a Bollywood. …


For women, maturing is both a blessing and a curse

You know the saying “Youth is wasted on the young?” This week is my birthday and I’m conflicted. On one hand, I like the person that I am today. I feel like the me today is the woman I’ve always wanted to be. I’m very comfortable in my own skin…


Life is better when you cook your own food

Many of us these days think that cooking, especially for one, is just too much hassle. The perception is often it’s better to buy food since it saves time. It’s no surprise that food delivery apps such as Postmates and Uber Eats are so popular these days.

For decades I…


High tech is important but perseverance is what will save humanity

Earlier this week, I woke up, turned on the television (yes, I still watch the news on TV and not via a feed), and learned about the Pandora Papers. …


Especially if you are a niched brand

A few years ago, the rise of network television followed by streaming content and scripted series was the talk of the town. Talking about a particular series became a bonding moment for many co-workers at the water cooler. This led to the rise of scripted television, which was followed by…


Life should be more than just about the now

Have you watched Rutherford Falls? The series premiered on Peacock in April this year. …


The days of micro-targeting are numbered

The invention of the smartphone was revolutionary for marketers and advertisers. Online ads, individually targeted ads, and geographical ads were not possible a few years ago. If a brand wanted visibility, there were three options: television ads, print ads, or billboard ads. Customization and localization based on culture were needed…


Can Bitcoin really be the new global currency?

Bitcoin has been making a serious comeback lately. I remember a few years back, Bitcoin was all the hype, especially in Europe, with Coffee houses taking Bitcoin as payment. Then it cooled off until recently when it made a big splash like Cinderella at the Ball. If Bitcoin is Cinderella…

Nonggol Darapati

Digital Communications | PR Consultant | Creative Content Creator | LinkedIn: | Podcast:

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